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Google Just Launched A New Social Networking App

Google Just Launched A New Social Networking App

By Yashdeep Raj •  2019-07-12T14:59:11.699Z •  Tech News


fwe look back, we will find that Google has failed every time in an attempt to create a social network. After numerous high-profile failures in the likes of Orkut, Google Allo, Google Wave, Google+, the search giant is trying its hands again at social networking with its latest app known as ‘Shoelace’.

The new social app is created by Area 120, which is Google’s development laboratory. Shoelace is basically a social networking platform that will help people get together offline. Basically, the platform allows users to find activities to do and people to do those activities with.

Google Just Launched A New Social Networking App

According to the Shoelace website, the mobile app could be useful for those who have recently moved cities or looking to meet others who live nearby. The match-making of Shoelace is based on the interests and picks.

Google Just Launched A New Social Networking App

The Shoelace app is right now available only in the New York City, and at the first use, the app asks users for their interests. After picking the interests, the app automatically recommends a series of local activities which is called ‘Loops’.

Now you all might be wondering, what’s the reason behind the name ‘Shoelace’? Well, as per the website, “The whole premise of Shoelace is to tie people together based on their interests — like two laces on a shoe. We do so through activities — which are fittingly called ‘Loops.’”

So, Shoelace is indeed a unique social networking app created by Google. The social network will encourage users to spend less time on their phones and more time doing activities in real life.

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Yashdeep Raj
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